Earlier this year, 3 of my songs made it to the top of Triple J’s Unearthed charts in Australia and I made no secret about the fact that I prompted this success. A lot has happened following my chart topping victory, and even though I’ve had a lot of requests asking “where can I buy your album”, I was taken by surprise by the amount of emails I received asking how I did it. Considering I’m a busker and proud of it!, I don’t do stage gigs very often and I don’t have a record deal, many people – especially other street performers and independent musicians – now want to know the secrets to my success… how had I managed to move from street to worldwide recognition so easily.
Enter Michelle lovingly known as ‘Mikey’ – my gorgeous missus and manager who has been working in the music industry since 1996. Mikey started off her music biz career learning from Jeff Buckley and his crew and then moved on to study music management (where we first met), work for a record company, and then start her own business where she successfully managed bands – taking them from garage to national recognition and promoted Australian original music using her Australian Music website. And even though the internet was in its infancy back then (1997), Mikey quickly discovered how to use the world wide web to replace the role of the record company. All of a sudden artist management became a lot easier for her and success came faster than she could handle it.
That’s when I came onto the scene (1998) and slowed things down a little. We fell madly in love and Mikey – being a wanderer at heart, jumped at the chance to start living a nomadic lifestyle once again. We renovated a camper bus and travelled around Australia – busking, basking and making babies! Along with the children came acerage and a new project that pulled us away from the music scene for a few years, yet all the while, Mikey never stopped getting requests to manage up-and-coming artists, work in A&R, or at least share her knowledge and I never stopped playing, busking and creating more music.
The time finally came when I finished recording my album and then expected my brilliant ‘manager/wife’ to do her thing with it. You know… get it out there as only she knows how.
This is when Mikey rekindled her ‘relationship’ with the computer and started to discover how modern technology had suddenly opened up a whole new world of possibilities for musicians. Her excitement was contagious, so we formed a team and together learnt that the internet was a goldmine for any indi musician who had a bit of drive to market their own music.
Finally, after years of research and experimenting, we have produced a step by step system that teaches musicians how to blast their name and their music worldwide – without a record company, without a manager and without gigging your arse off AND whats even more exciting is that we’ve put together a 3 day workshop to teach anyone whose interested, exactly how to do it.
So if you’re still playing the ‘old school’ system of gigging continuously or pounding the pavements and waiting to be discovered – which is exactly what I once thought I needed to do to sell my album, then you may be interested knowing that there in a much quicker, easier and smarter way of doing things. We’ve found a way to combine traditional music management systems together with modern technology – and you’ll be blown away with the results.
This is a great opportunity to meet face to face, hang out for a few days, exchange busking tips and stories with a bunch of other street performers as well as learn a heap of – surprisingly easy – online strategies that will help get your name and your music (or whatever artform you do) – out to a worldwide audience very quickly.
By the way, if you’re not into being a rockstar – that’s ok – that makes 2 of us, but if you want to spend more time being creative and make more money from whatever your artform is, then this workshop will definitely show you exactly how to do that.
I hope to see you there
Johnnie Mac
Find out more at www.MusicSuccessExplained.com
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Johnnie Mac is a world class, professional, leading street performer, turned celebrated musician. He is the only Aussie Professional Busker who provides a fast, reliable and sure-fire Busking System that can transform any busker into a well paid and highly acclaimed entertainer enjoying a remarkably exciting lifestyle. To discover 101 Essential Tips to Have More Fun and Earn More Money Busking visit http://www.BuskerWorld.com/theBuskersBible
